Describe your business.
We'll build your campaign.
Tell Sentoma about your venue in plain English — we'll generate a complete, branded feedback campaign in seconds. No templates to wrestle with, no manual setup required.
AI-generated campaigns are fully editable before going live.
One response. Three possible outcomes.
96% of unhappy guests never complain — they simply don't return. Sentoma ensures every piece of feedback is automatically evaluated and routed to the right next step: review invitation, staff alert, or recovery workflow.
Guest submits feedback
Sentoma routing engine
Evaluating sentiment and context…
Review invitation
"Glad you had a great stay — feel free to share your experience."
Guests may choose to share their experience publicly.
Assigned — Front of House
Guest mentioned slow service at check-in
Teams can follow up and improve the experience.
Instant alert triggered
Escalated to duty manager
Businesses can resolve issues quickly and respond appropriately.
All respondents retain access to public review platforms. Sentoma sequences follow-up experiences responsibly and does not support review gating.
Your team gets the details. Instantly.
The moment a guest submits low-rated feedback, Sentoma alerts the right person on your team — with the specific issue, the guest's details, and a recovery reward issued automatically so your staff can resolve it before anyone walks out the door.
Thank you!
Your feedback is on its way.
Your guests share their experience. We handle the rest. No chasing required.
81% of travellers read reviews before booking a hotel (TripAdvisor, 2019). Sentoma invites every guest to share their experience — making it effortless for happy guests to post to Google, while concerns also reach your team so you can put things right.
Turn opinions into return visits. Automatically.
Guests whose complaint is resolved quickly are far more likely to come back. Sentoma makes it easy to reward every guest who responds — the moment they complete your questionnaire, a reward is issued automatically.
Thank you!
We've got your feedback.
Turn every comment
into a clear action.
Sentoma reads every response and surfaces what matters — not a spreadsheet, but a plain-English summary your whole team can act on immediately.
The complete guest feedback stack.
Questions that fit your venue
Star ratings, smiley faces, NPS, and open text — mix and match. AI generates your first campaign from a single sentence, fully editable before you go live.
Every response sent where it matters
Happy guests are invited to share publicly on Google. Issues go straight to your team. Loyal guests receive a reward. All decided automatically — no manual triage.
Issues resolved before guests leave
Low scores trigger an instant staff notification with the guest's details and the specific issue raised — so your team can act within minutes, not hours.
Patterns and actions, not raw data
Weekly plain-English reports rank your top themes, track sentiment over time, and generate a clear "what to do" recommendation — so you always know what to fix first.
Your hospitality feedback software, fully loaded.
QR Campaigns
Unlimited dynamic QR codes with location and venue tracking baked in.
Email Widget
One-click in-email feedback. Embed in confirmations, receipts, or follow-ups.
Kiosk Mode
Lock an iPad or tablet to your survey — perfect for receptions and exits.
AI Reports
Weekly summaries that read every comment and surface the moments that matter.
One QR code feedback platform.
Every venue type.
Catch issues before checkout.
QR cards on bedside tables flag problems while there's still time to fix them.
Turn every table into a feedback loop.
Table-top QR codes let diners share before the bill — not after the bad review.
Real-time insight from every session.
Track sentiment session-by-session and fix programming on the fly.
In-moment feedback at every touchpoint.
Roll-ups across stores so head office sees the patterns, not just the noise.
Questions, answered.
What is Sentoma?
Sentoma is guest feedback software built specifically for hospitality - hotels, restaurants, golf clubs and event venues. Guests give feedback via QR code, kiosk or email, and Smart Routing invites happy guests to leave a Google review while routing unhappy feedback privately to your team, so issues are fixed before they go public. It includes per-location QR codes, rewards, an AI campaign builder, a staff response inbox and a free tier.
How does Sentoma's Smart Routing work?
Smart Routing reads each guest's feedback in real time. Guests who rate highly are invited to post a public Google review; guests who had a poor experience are routed privately to alert your staff instantly, so you can recover the situation before it becomes a public review. Every guest can still leave any review anywhere - nothing is blocked or gated.
Is there a free guest feedback tool?
Yes. Sentoma has a free tier so independent hotels, restaurants, golf clubs and venues can collect guest feedback and generate Google reviews at no cost, with paid plans as you scale.
How do QR code surveys work?
Guests scan a QR code at the table, in the room or at reception with their phone camera - no app or login needed - and answer a short survey in under a minute. Each location gets its own code, so every response is tagged with exactly where it came from.
How does Sentoma help me get more Google reviews?
Sentoma asks every guest for feedback at the moment of peak satisfaction, then invites the happy ones straight to your Google review page in one tap. Venues that ask systematically at the right moment collect several times more reviews than venues that wait for them.
Who is Sentoma for?
Independent hospitality businesses and small groups: hotels, restaurants, cafes, bars, golf clubs and event venues. It delivers the outcomes of enterprise guest-experience platforms - review growth, service recovery, per-location insight - at a price and setup an independent can justify.
How is Sentoma different from SurveyMonkey or Medallia?
Generic survey tools like SurveyMonkey collect answers but do nothing with them. Enterprise platforms like Medallia act on feedback but are priced and built for large chains. Sentoma closes that gap: hospitality-specific routing, review generation, staff alerts and per-location tracking, free to start on one venue.
Can Sentoma help me respond to reviews?
Yes. The response inbox drafts on-brand replies to guest feedback and reviews with AI - you review, tweak and send. Fast, consistent responses are one of the strongest trust signals future guests see.
Currently in beta.
We're onboarding a small group of early customers to shape the product before full launch. All features included — no contracts, no commitments.
Get early access →Simple plans that scale with you.
- 1 campaign
- 75 responses / month
- 3 active QR locations
- 1 team member
- Smart Routing
- 1 AI campaign build / month
- Sentoma branding on surveys
- 2 campaigns
- 150 responses / month
- 10 active QR locations
- 2 team members
- Smart Routing
- 3 AI campaign builds / month
- No Sentoma branding
- 1 scheduled report
- 5 campaigns
- 500 responses / month
- 25 active QR locations
- 5 team members
- Smart Routing
- Unlimited AI campaign builds
- AI report analysis
- AI sentiment on responses
- Rewards system
- 5 scheduled reports
- Priority support
- 10 campaigns
- 2,000 responses / month
- 75 active QR locations
- 15 team members
- 3 workspaces
- Smart Routing
- Unlimited AI campaign builds
- Full AI features
- 10 scheduled reports
- Rewards system
- Dedicated support
- White label (coming soon)
- API access (coming soon)
- Everything in Pro
- Unlimited campaigns
- Unlimited responses
- Unlimited locations
- Unlimited team members
- Multi-site dashboard
- Custom AI workflows
- PMS & TripAdvisor integrations
- Custom contract + SLA
- Dedicated Customer Success Manager
- Volume discounts for 5+ locations
All prices in USD. UK customers billed in GBP at the prevailing exchange rate. VAT added where applicable.
No setup fees. No long-term contracts. Cancel any time.